The small artisan workshop of El Rosal was founded in 1920 by Joseph Serra in Tarrega. It has achieved great popularity due to its carefully guarded formula, process and quality ingredients.
Lluís Serra, son of the founder, continued the task until his retirement in 2001.
It was then that he decided to knock on the doors of the Alba assoiation and offered to continue the activity. The entity begins a proces of learning to know the artisanal process, using the same hundred-year-old formula and relauching the brand and the prodct of a new workshop with social value.